4 Trends Shaping the Future of TV and Entertainment
By Jacques Bentley – Southern Africa Sales Manager at Skyworth With ever-changing consumer demands, the media and entertainment sector moves quickly. To keep up with this fast-paced energy, businesses need to stay up-to-date with current consumer trends and adapt how and what they communicate to their audiences. Jacques Bentley, Southern Africa Sales Manager at Skyworth, highlights four global industry trends that are making waves and are expected to gain even more momentum in 2019. A virtual reality expansion The mass medium that has been taking TV to a whole new level doesn’t seem to be slowing down anytime soon. In fact, according to PwC’s annual Global Entertainment & Media Outlook 2018 – 2022 , with the way virtual reality (VR) is expanding, the world’s leading VR market, the U.S., is expected to bring in a VR revenue of $7.2 billion by 2022 (in 2017, the total sat at $1.5 billion). Furthermore, bigwig media outlets like The New York Times, The Washington Po