Bring the heat and win big: LG challenges locals to showcase their fire dance moves on TikTok
Global electronics leader LG Electronics (LG) has joined forces with Ubisoft’s Just Dance to launch its Paca Dance Challenge across Africa for a dance party that everyone can be part of. The company has been connecting and entertaining consumers through technology for decades, and as part of this ongoing mission, LG wanted to engage with social media users to have fun and film themselves dancing for the chance to win some incredible tech prizes. As the leading destination for short-form mobile video content and with an average of 689 million monthly active users in 2020, TikTok was the ideal platform for the competition. But LG also needed the perfect partner to bring the challenge to life: enter Just Dance – the number one music game franchise of all time, with more than 135 million players worldwide. LG is inviting all South Africans to join the challenge on TikTok, where you can dance side-by-side with a professional Just Dance coach, mirroring their moves to perfection...