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Rectron, a leading South African distributor of IT products, is excited to expand its existing partnership with Microsoft to distribute Microsoft 365, Windows and server software into the Southern African Development Community (SADC) region. Rectron and Microsoft’s partnership has spanned almost two decades, and this is another example of how the two tech organisations are looking to enhance the customer journey for seamless product access. “Extending our partnership with Microsoft to SADC is a key pillar of our strategy to expand Rectron’s presence in the region,” says Marilyn Shamba, Product Manager at Rectron. “Together, we hope to grow our reach as a key distributor of Microsoft products.” Under this partnership expansion, Rectron is now a one-stop shop for resellers in SADC for Microsoft products and services, which includes Microsoft 365 as a Fully Packaged Product (FFP) and an Electronic Software Delivery (ESD). Windows is also available as an Original Equipment Manufacturer (OE...

To stay competitive in this new business and economic environment requires new strategies and practices. Technology is being recognised for its strategic importance as a critical component of the business, not just a source of cost efficiencies.   “It’s against this backdrop that Microsoft's Surface PC has come of age, which is great news for the channel,” says Gary Pickford, chief commercial officer, Tarsus Distribution. “The value proposition of it being the most productive PC and 2-in1 or tablet is resonating. This is especially important in the post-COVID world where people continue to work remotely.” The Surface range meets many of the requirements that IT departments are facing in the new world of work and offers enhanced return on investment (ROI) on a number of levels.   “IT professionals constantly face challenges with deploying devices, while keeping teams productive,” says Pickford. “Surface and Microsoft 365, supported by Windows, deliver a more efficient and secur...