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  Demonstrating commitment to the EOS R System with the new RF 100-300mm F2.8L IS USM, Canon offers professionals stunning image quality, effortlessly Canon South Africa today announces the launch of the RF 100-300mm F2.8L IS USM, marking a new generation of super telephoto zoom lenses. By reimagining the EF 300mm f/2.8 as a zoom lens while satisfying the demand for prime level quality, Canon demonstrates its commitment to expanding the EOS R System and RF lens range for photographers and videographers alike. The RF 100-300mm F2.8L IS USM offers new levels of flexibility and performance in a compact and lightweight design. Due to its zoom range,  with a minimum focusing distance of 1.8m with a 0.16x maximum magnification , constant aperture, robust construction and stunning image quality, the lens primarily appeals to professionals and enthusiasts who specialise in sports photography – from indoor sports to motorsports.    Unparalleled flexibility The RF 100-300mm F2...

Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 19 consecutive years1 from 2003 to 2021 Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras – CMOS image sensors, image processors and interchangeable lenses – under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of RF and EF series lenses that make possible a wealth of creative expression – Canon continues to support the diverse needs of customers. During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Digital Rebel or EOS Kiss Digital in other regions)...

  Launching alongside Canon’s new EOS R3, these versatile lenses can tackle everything from vlogging to astrophotography  Canon Europe today announces the launch of two new RF lenses, designed to help the next generation of enthusiasts and content creators curate a kit bag with great potential, at a low cost. These two lightweight, compact lenses include Canon’s first ultra-wide prime lens in the EOS R line-up, the RF 16mm F2.8 STM and the RF 100-400mm F5.6-8 IS USM – a telephoto zoom lens that brings the photographer closer to the subject. The versatile RF 16mm F2.8 STM meets the growing demand for vlogging, while also offering a lens that’s perfect for landscape, architectural and astrophotography. Helping photographers bridge the gap to distant subjects, the RF 100-400mm F5.6-8 IS USM is ideal for sports and wildlife photography.    With the addition of these two new lenses, Canon’s EOS R System takes another step forward with its aim to provide imaging solutions ...