Five benefits of data analytics for your business
Inayeth Govender, Microsoft CSP campaign manager, Tarsus On Demand According to a Deloitte survey, The Analytics Advantage , 49% of businesses assert that the greatest benefit of using analytics is better decision-making. Another 16% believe that its greatest benefit is better enabling key strategic initiatives. Nearly two-thirds of respondents say that analytics play an important role in driving business strategy. Companies now have access to more data than ever. Whether your independent software vendor (ISV) business is a start-up or an established company, data-driven insights can deliver significant business benefits. It's like a roadmap to your company's success. Businesses collect a wealth of data every day, through customers’ mobile app usage, website traffic, interactions on social media and more. Companies must take advantage of this to deliver the experiences customers are looking for. If you're not measuring it, it means that you're ig...