MONEYUP CHAT BY CAPITEC AIMS TO IMPROVE SA’S FINANCIAL LITERACY WhatsApp solution developed for SA’s largest retail bank aims to increase access to relevant financial education
Many South Africans make everyday money decisions without having had the opportunity to learn about key money concepts and principles that can empower and protect them. Capitec’s WhatsApp solution, MoneyUp Chat, aims to make free, engaging and practical financial education available on an accessible platform. Created by Helm, the CX innovation experts who turn complex realities into simple customer experiences, the chat solution features an automated ‘financial friend' called Moola, who teaches South Africans about money on WhatsApp. Moola, the bot’s persona, guides users through an educational journey with short, interactive courses in the form of a WhatsApp chat, presenting complex financial concepts in an easy and digestible way. Topics such as budgeting, compound interest, inflation, retirement, and savings are covered as a series of chapters that the user can work through in their own time and at their own pace. Moola is fun and interactive. The la...