[Aruba Network] Technology redefines hospitality
New predictions from HPE Aruba and global trends agency Foresight Factory outline 5 ways technology will overhaul the industry As it finally starts to emerge from crisis mode, new predictions from Aruba , a Hewlett Packard Enterprise company, reveal how businesses in the hospitality sector will proactively leverage technology to deliver enhanced total guest experiences across the next decade. Following a transformative few years, which saw the entire industry adopt critical technology solutions in order to survive, hotels and venues have grown increasingly adept at offering seamless digital-first experiences. As they look ahead, however, this reliance on digital technology poses potential challenges to an industry that is built on human-to-human experiences. Aruba worked with global trends agency Foresight Factory to uncover five ways in which hospitality businesses will adapt to evolving consumer demands to offer the perfect balance between the digital and physical worlds. ...