Samsung Retains Position As South Africa’s Favourite Electronic Brand In Sunday Times Top Brands Awards 2020
Awards also recognise Samsung as the brand with the largest growth over the last decade 20 November 2020 – After over a decade of success in the Sunday Times Top Brands Awards Samsung has continued cement its position in the hearts and minds of South Africans. Samsung was named as South Africa’s favourite Electronic Goods brand. This year Samsung was also recognised amongst the most popular cell phone and large kitchen appliance brands. Importantly, Samsung was certified as the brand with the most growth over the last decade. The awards reflect the country’s affinity for Samsung’s diverse product range, from cutting-edge smartphones across price ranges to home appliances that empower people to do more. The Sunday Times Top Brands rankings have been awarding South Africa’s most recognised brands for the over two decades. However, due to the COVID -19 lockdown in 2020, Sunday Times research partners Kantar were not able to go out in the field to conduct the usual research. Ka...