Southtechreviews

 In its 10th anniversary of the Galaxy A Series, Samsung unveiled a new TVC campaign and the next generation of awesome, Kamo Mphela, as a brand ambassador for the portfolio Awesome is for Everyone with Samsung’s latest Galaxy A 55 5G and Galaxy A35 5G featuring the brand’s next generation of awesome, multi-faceted, talented Amapiano artist and dance sensation, Kamo Mphela. At an exclusive media event held in Johannesburg, the unveiling of the new campaign marked a pivotal moment in the ongoing evolution of the Galaxy A Series portfolio as South Africa's rap titan, Cassper Nyovest passed on the baton to Mphela. Additionally, the campaign introduces Youngsta CPT, Cape Town's hip-hop artist, lyricist and songwriter to add his own flair to the mix. A true testament to the power of innovation and entertainment coming together in perfect harmony.  “This campaign encapsulates a moment we’ve already passed while also looking into the future. Cassper Nyovest has been a great partner...

The show is set to showcase the power of innovation in a big way   Samsung announced its headline sponsorship of the latest in Cassper Nyovest’s famous FillUp series of concerts. This December, Samsung will be firmly behind the popular hip hop star, in the Royal Bafokeng Stadium in Rustenburg, as he once again raises the bar for South African artists. Cassper Nyovest’s Fill Up concert series is the most successful hip hop focused event in Africa. This is seamlessly aligned to Samsung’s position as the most loved brand in South Africa in the Sunday Times Top Brand survey, for the 7th year in a row. Additionally, the show’s innovative stage design and production has set the standard and influenced major artists worldwide.