Vodacom launches Easy2Own to accelerate smartphone access in the prepaid market
Around 3.7 billion people worldwide have no access to the internet. While 3.4 billion of these people live within range of mobile networks, smartphone penetration and ownership remain a barrier, preventing many from participating in the digital economy. To drive smartphone accessibility, Vodacom has launched the Vodacom Easy2Own proposition. Through the newly launched initiative, customers on the Vodacom network can purchase a smartphone and, after a once-off deposit, pay it off in affordable monthly payments over the next 11 months. To provide further flexibility, customers can settle their monthly payments via a direct debit order or EFT. “At Vodacom, we believe that access to mobile devices and connectivity provides endless opportunities for South Africans. The Easy2Own proposition is yet another innovation by Vodacom to help bridge the digital divide. We are confident this effort will accelerate smartphone penetration and help consumers participate in the digital ...