Vox Weather grows to 100,000 followers and a reach of 37 million viewers in 18 months
In just a year and a half since it launched, Vox Weather has grown to 100,000 dedicated followers and a reach of over two million people on average per month, validating Vox’s belief that there was a glaring gap in South Africa for a dynamic, insights and technology-driven weather platform. Poised for more growth and partnerships, Vox Weather has welcomed an intern to learn from renowned meteorologist and weather presenter Annette Botha. Michelle Cordier is sure to play a pivotal role in the expected rapid growth of the platform. “It is exciting to think that in such a short time we have hit the 100,000 follower mark across the board. These are loyal followers who log in and engage with the content because they trust us and see us as a reliable source. We are averaging more than 4,000 new followers every month and the reach is outstanding,” says Botha. Vivica CEO Jacques du Toit, who announced the launch of Vox Weather in the second half of 2021, says that now that ...