LG announces the winners of its global ambassador challenge, appointing three new brand ambassadors to empower local communities
Following the launch of LG Electronics' Global Ambassador Challenge in South Africa late last year, a large number of citizens responded to the call to help solve Mzansi's most pressing social issues. In partnership with Korean Food for the Hungry International (KFHI), the challenge was open to all Gauteng-based residents with a desire to make a real difference and catalyse positive change in their communities. Talented students, designers, entrepreneurs, scientists, and innovators submitted their best community-growth ideas in the hopes of not only building a better society, but also being recognised as official LG ambassadors. A panel of judges assessed each application based on the necessity, effectiveness, efficiency, specificity, and feasibility of the applicant’s idea. After much deliberation, three winners were identified, and the company announced its newest brand ambassadors at a media event at the LG Electronics Headquarters in Midrand, Gauteng. Cavall-Ann E...