[Design Story] Complete Immersion: The Minimalist Design of Samsung’s Neo QLED 8K TVs
When it comes to eliminating unnecessary elements in design, the first stage in the process is to ascertain what aspects are essential. In designing their TVs, Samsung Electronics pursues a design evolution aesthetic that brings about value through careful elimination – rather than unnecessary addition. Removing Boundaries The Infinity Screen, a unique aspect of Samsung’s TV design, maximises immersion by reducing the number of bezels to almost nothing. The boundaries of Samsung Neo QLED 8K have been trimmed to near zero thanks to advanced technologies and design processes. Its 0.8mm stainless steel frame removes the boundary between the screen and its environment, practically giving the illusion that the screen is floating. To further remove any hindrances to a viewer’s experience, the Samsung logo has also been reduced in size so that the product itself, not just its name, stands out as the icon. Despite its slim appearance, the TV’s perfo...