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Brand Africa research proves Samsung’s enduring popularity in Africa At the 7th annual Brand Africa 100, Samsung was recognised as Africa’s most admired technology brand in the Electronics/Computer category. The continents best-loved 100 brands were revealed in a global broadcast across multiple platforms which coincided with the opening of the stock exchanges in Kenya, Nigeria and South Africa, to demonstrate brand value. Brand Africa 100 is the first and most comprehensive Pan-African study and ranking of brands in Africa.   “It’s fitting that the Brand Africa 100 rankings were released on Africa Day. Samsung has an ongoing focus on harnessing the power of technology to empower consumers and be a part of the continent’s growth and prosperity. This is demonstrated in upliftment projects including Samsung’s Engineering Academies which equip the youth to fulfil their true potential and work towards a brighter future for themselves and their communities,” said Dudu Mokholo, Chief Mar...