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As dawn breaks in Cape Town, South Africa, the air is charged with anticipation for the latest offerings from Fujifilm at the X Summit Tokyo 2024. As a newcomer to the Fujifilm ecosystem, my excitement knows no bounds, having already fallen in love with what the brand has to offer. What's stirring this excitement? Let's delve into the highlights of this year's summit. In his welcoming address, President and CEO Teiichi Goto extends a warm invitation to photographers and creators from across the globe. He proudly announces that January 2024 marked Fujifilm's 90th anniversary, a testament to their commitment to delivering quality enhancements to the world.  Under the banner of "Giving Our World More Smiles," Fujifilm emphasizes the thriving nature of their devices. A respectful nod is given to past X Summits and iconic devices like the X-T5, GFX100, and X-H2. Amidst much anticipation, the summit unveils the latest addition to Fujifilm's lineup: the premium c...

These days we all have smartphones and other electronic devices we no longer use because they’re outdated or broken. Unfortunately, more often than not, these devices and its components can end up in trash and landfills. In fact, more than 50 million tons1 of electronics are thrown away each year and a mere 17 percent is eventually recycled. In keeping with its mission to reimagine a better planet , Samsung is committed to ensuring that more devices are responsibly recycled.   Driven by a desire to keep our planet clean for generations to come, Samsung regularly engages in eco-conscious efforts that are helping to establish a circular economy. The company is constantly exploring ways to reduce its products’ impact on the environment, including increasing product lifespans and spearheading efforts to recycle their resources. This is essential as most ‘e-waste’ ends up polluting the environment by sitting in landfills or being incinerated. With annual e-waste expected to reach as m...