Top five channel trends to watch in 2022
Top five channel trends to watch in 2022 Spencer Chen, Chief Executive Officer (CEO) Rectron South Africa The pandemic has left the channel in unchartered waters; challenging many of the assumptions that we once had about channel structures, according to a survey from the 2112 Group. But it’s not all bad. In fact, COVID-19 has been a catalyst for transformation across the industry; transformation that is long overdue. As vaccine rollout strengthens, the hope is also that the next wave won’t be as severe with more people having had at least one shot. With this comes the opening up of the economy, which will bring business opportunities to the channel. We should see channel players starting to run more in-person events to bring personal connections back to business. Some of the market trends that dominated 2021 will carry into 2022. Supply will continue to impact the local channel, but the situation is stabilising. A major challenge that the world faces is...