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Microsoft launches the Windows PC Affordability in Africa Initiative 11 December, Johannesburg – Today, Microsoft launched the Windows PC Affordability in Africa Initiative, a programme that aims to reduce the prevalence of Microsoft software piracy in Africa’s emerging markets. To implement the Initiative, the organisation is working with its major PC partners, Acer, Asus, Dell, Intel, Lenovo, SMD Technologies and Mustek to improve the uptake and affordability of genuine software across the continent.  Providing consumers with an enhanced, authentic experience using genuine software, and in so doing, creating awareness around the topic at hand encompasses two key objectives of this initiative. Africa’s emerging market potential is unparalleled and business development and the growth of existing SME’s remains a key focus across the continent. To tap into this potential growth, access to affordable genuine software and hardware is necessary if the digital divide is ...