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Gary Pickford, Managing Director, Tarsus Distribution provides more information Tarsus Distribution has won two top honours in the CONTEXT ChannelWatch 2023 Awards. The company was voted Best Overall Distributor and Top Logistic Distributor of The Year for 2023 by CONTEXT ChannelWatch.   “We are delighted to be named the winner in these two key categories,” says Gary Pickford, Managing Director, Tarsus Distribution. “In a tough economy, these accolades underscore our commitment to excellence and superior distribution services and logistics capabilities, as well as the efforts and contributions of our team of dedicated employees.”   CONTEXT ChannelWatch is one of the most extensive online reseller surveys conducted globally, with more than 9 000 resellers participating each year. The survey offers valuable insights into resellers' purchasing objectives, decisions, and prevailing industry trends. As part of the survey, resellers nominate distributors they work with, and rate the...

To stay competitive in this new business and economic environment requires new strategies and practices. Technology is being recognised for its strategic importance as a critical component of the business, not just a source of cost efficiencies.   “It’s against this backdrop that Microsoft's Surface PC has come of age, which is great news for the channel,” says Gary Pickford, chief commercial officer, Tarsus Distribution. “The value proposition of it being the most productive PC and 2-in1 or tablet is resonating. This is especially important in the post-COVID world where people continue to work remotely.” The Surface range meets many of the requirements that IT departments are facing in the new world of work and offers enhanced return on investment (ROI) on a number of levels.   “IT professionals constantly face challenges with deploying devices, while keeping teams productive,” says Pickford. “Surface and Microsoft 365, supported by Windows, deliver a more efficient and secur...

With an estimated 140,000 to 250,000 formal small and medium businesses (SMBs) in South Africa needing to accelerate their digital journeys in the wake of the pandemic, there has never been a better time for ICT resellers to reinvent themselves as services businesses. Those that get it right will be positioned to grow faster than the market in 2021.   That’s according to Gary Pickford, chief commercial officer at Tarsus Distribution. He says for SMBs, the journey from ‘transactional to digital’ has just begun, with most looking to their IT reseller partners to unlock the full value of digital platforms. “For those resellers that have yet to move beyond a box dropping model, it’s still not too late to change,” Pickford says.   “There is strong demand in the market from customers that need help transitioning to digital business models – with the digital commerce and work-from-home trends prompting many of them to fast-forward their IT investment plans. There are opportunities fo...

Market turmoil offers tech industry an opportunity to strengthen operational discipline and customer focus   Technology distributors and resellers that want to survive the current turbulence in the global and South African economies should seize the opportunity to improve operational efficiency and customer focus in the months ahead. Those that adapt fastest to the realities of a downturn in the market will emerge as strong players once the shakeout is complete.   That’s according to Gary Pickford, chief commercial officer at Tarsus Distribution. He says that challenging market conditions offer an opportunity to create a more efficient business without making compromises on the customer experience. “We’re looking at the current conditions as a rich opportunity to segment our customer base and strengthen the business using a range of levers,” says Pickford.   “Because we’re operating in an environment expecting negative to flat growth, we have taken steps to impro...