“That’s not my job”
Why it may take a worldwide pandemic to eliminate the need for job titles The COVID-19 pandemic has knocked the world off its ‘business as usual’ axis. The need to work remotely has enforced digitisation that has accelerated the pace of various new and existing sectors, including online platforms that give employees access to essential data in real-time. As companies made adjustments to business operations, these tools, such as BuzzApex ensured productivity levels and provided businesses with innovative and secure ways to access their data, ongoing projects and even pursue new marketing avenues. They may have also inadvertently raised the question: Are job titles as essential as job roles? In traditional workplaces, job titles such as Sales Manager or Marketing Assistant, as well as prefixes like junior or senior become less important as companies move beyond the face to face meetings and impressions created by office interactions. With busin...