2021 will challenge the ICT channel to step up the digital transformation journey
With an estimated 140,000 to 250,000 formal small and medium businesses (SMBs) in South Africa needing to accelerate their digital journeys in the wake of the pandemic, there has never been a better time for ICT resellers to reinvent themselves as services businesses. Those that get it right will be positioned to grow faster than the market in 2021. That’s according to Gary Pickford, chief commercial officer at Tarsus Distribution. He says for SMBs, the journey from ‘transactional to digital’ has just begun, with most looking to their IT reseller partners to unlock the full value of digital platforms. “For those resellers that have yet to move beyond a box dropping model, it’s still not too late to change,” Pickford says. “There is strong demand in the market from customers that need help transitioning to digital business models – with the digital commerce and work-from-home trends prompting many of them to fast-forward their IT investment plans. There are opportunities fo...