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Every colour has its own unique characteristics and heritage. Among them, purple has been one of the most beloved.  It is a compelling colour, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive embracing diversity. In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries, and relentlessly innovating under the philosophy of openness. From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways – as they have through Samsung’s palette. With the Orchid Grey Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy’s signature style. To extend purple’s heritage, which goes hand-in-hand with Galaxy’s philosophy, we introduce our newest shade: Bora Purple.  “Bora” is the Korean word for purple and w...

Samsung has  unveiled Galaxy S22 and S22+, two flagship devices that power creativity and self-expression. Galaxy S22 and S22+ introduce dynamic cameras with advanced intelligent image processing to make every moment epic. Built with a bold, sustainably conscious design, Galaxy S22 and S22+ are designed to be both beautiful and environmentally conscious. “Our smartphone cameras have transformed the way we create, share, and communicate. Through photos and videos, we express ourselves and connect with the people we care about,” said  TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business . “That’s why we focused on designing our latest S Series devices with ground-breaking camera capabilities that work day and night, powered by our best mobile performance yet.”    Own the Night with Samsung’s Most Intelligent Camera Yet Galaxy S22 and S22+ are designed to deliver next-level camera experiences, so people can connect and share wherever they a...