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  Samsung uses event to demonstrate upcoming hyper-connectivity for business-centric displays as well as new Google EDLA-certified 'WAD' interactive display Samsung Electronics Co., Ltd. today at Integrated Systems Europe (ISE) 2024 in Barcelona is showcasing how SmartThings will bolster its B2B displays to shape the future of business connectivity. Samsung’s “SmartThings for Business” exhibition emphasizes the new advancements that the cutting-edge internet-of-things (IoT) platform will offer, as well as Samsung’s commitment to providing more connected, easy-to-control digital signage across industries. “In a commercial display sector where operational efficiency is key, Samsung digital signage is leveraging SmartThings to deliver next-gen connectivity and features to organizations of all sizes,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “This further expansion of the SmartThings ecosystem will serve to elevate experiences for customer...

People will forget what you said and what you did, but they won't forget how you made them feel, as Maya Angelou memorably remarked. The same rule applies to B2B customers and businesses.   Customer experience matters more than ever before when we’re operating in a world of functionally adequate but undifferentiated and emotionally void B2B products and services. Businesses need to treat customer experience as their most important competitive advantage. In a world of changing technology and evolving channels to market, customer experiences that are engaging, consistent and enjoyable should be the constant North Star that gives the company direction.   Here are five of the elements that we believe make up great B2B customer experiences in the cloud and digital era:   Put the customer in the centre   Thriving with B2B customer experience in the cloud age takes a completely different mindset to the traditional product/service sales approach of the past. Leading com...

                                       Anton Herbst, Chief executive officer, Tarsus On Demand In the B2B technology market, the concept of software as a service (SaaS) is closely related to a leasing and renting mindset that we have seen in organisations like Airbnb and Uber. In IT specifically, it also includes maintenance and the upkeep of the service being supplied. Why should SMBs care? What makes SaaS particularly compelling for SMBs is that business applications delivered via a web browser free owners and managers from painful, costly installations, onerous contracts, and perpetual licence fees. It means that SMBs can outsource most of their software and infrastructure requirements, without the need for extensive in-house IT skills and large IT budgets. But what is SaaS? SaaS is a method of software delivery that allows data to be accessed from any device with an int...

As the COVID-19 pandemic continues to create significant challenges for the manufacturing and retail industry globally, the need for a resilient and agile supply chain network has never been greater. Vodacom Business has developed various digital solutions to help businesses achieve a true connected supply chain network to help improve efficiencies and withstand disruption and unpredicted hurdles in the future. Today’s supply chain network is more complex than ever. It has become a digital ecosystem of suppliers, logistics companies, customers and other value chain partners that stretch across the globe. The supply chain network relies on the synchronised movement of thousands of interrelated parts to meet the ever-growing customer demand for better, more innovative products and on-time, low-cost delivery.  A connected supply chain network uses digital technologies to deliver end-to-end supply chain visibility and improved business operations.   According to the World Eco...