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Inayeth Govender general manager for demand generation at  Tarsus On Demand The cloud offers businesses huge data processing and analysis possibilities, better security, and improved performance. But cloud transformations can be complex. Flexibility and functionality allow SMBs to scale up or down, as needed and lets them take advantage of the same benefits as big, cash-rich corporations. The challenge is that because every business has diverse requirements, a single solution is impossible. Customers require tailored cloud solutions that enable them to be more market-responsive and nimble. This is where collaborative problem solving comes into play.   Why do we collaborate? Traditional problem-solving techniques have become either obsolete or ineffective. In a highly complex world, individual problem-solving is unproductive. Today’s workplaces demand people who can solve non-routine problems, collaborating with others by combining their ideas and effort. Tarsus On Demand engag...

  Inayeth Govender, Microsoft CSP campaign manager, Tarsus On Demand   According to a Deloitte survey,  The Analytics Advantage , 49% of businesses assert that the greatest benefit of using analytics is better decision-making. Another 16% believe that its greatest benefit is better enabling key strategic initiatives. Nearly two-thirds of respondents say that analytics play an important role in driving business strategy.   Companies now have access to more data than ever. Whether your independent software vendor (ISV) business is a start-up or an established company, data-driven insights can deliver significant business benefits.   It's like a roadmap to your company's success.   Businesses collect a wealth of data every day, through customers’ mobile app usage, website traffic, interactions on social media and more. Companies must take advantage of this to deliver the experiences customers are looking for. If you're not measuring it, it means that you're ig...