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Five predictions for the evolution of the total guest experience in hospitality

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By Mandy Duncan, Aruba Country Manager South Africa, a Hewlett Packard Enterprise company There’s a quote by Eleanor Roosevelt that says: ‘True hospitality consists of giving the best of yourself to your guests’.   It’s a sentiment that surely resonates with everyone in the hospitality industry, whether you welcome guests to your hotel, restaurant, or entertainment venue. But hospitality companies will also likely agree that these days, giving the best of yourself is getting harder and harder to do.   While it used to be enough to simply offer top-notch food, drinks and facilities, companies must now also provide the latest data-driven, digital-first experiences – while somehow maintaining a human-to-human connection with their guests.   To  help, Aruba has worked with global trends agency,  Foresight Factory   to identify five predictions for how hospitality experiences will evolve over the next five to ten years.   Here’s what’s in store:   1. ‘...