UNPLUG AND PLAY: BARBIE™ FLIP PHONE, THIS SUMMERS HOTTEST ACCESSORY
Human Mobile Devices, Europe’s largest and leading smartphone manufacturer, partners with Mattel, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, to create the Barbie Flip Phone arriving this summer 2024. Barbie is an icon of design, from the chevron stripes of No. 1 Barbie released in 1959 to the bold styling of Totally Hair Barbie which hit the market in 1992. This device promises to embody the vintage chic of the original girl empowerment brand with a dash of pink and of course, sparkle. Human Mobile Devices Chief Marketing Office, Lars Silberbauer, said: “Is it time to swap reel life for real life and take a breather from all the interruptions of notifications? We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change.” Head of Consumer Products, Publishing, and LBE, Mattel EMEA, Ruth Henri...