NanoCell Brings an Explosion of Pure Colours and Unbelievable Picture Quality

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We’re spending more time at home than ever before, and chances are, you’re probably getting a bit tired of mediocre TV and old re-runs of Friends (comforting, yes; exciting, no). We may be creatures of habit, but that doesn’t mean we should settle – trying new things and expanding our horizons is also part of being human.  

 

Upgrading your TV is a good place to start. As the one constant we can rely on for entertainment, information and even education, investing in a premium TV can open a new world for you and your loved ones to explore.   





 

Reveal all the colours of the rainbow  

 

LG's specialised range of NanoCell TVs have all been developed with revolutionary nano engineering technology to amplify your viewing experience across movies, sports and gaming.  

 

How? An innovative filtering system refines images, delivering phenomenal picture quality with purer and more realistic colours than conventional LED TVs. Millions of powerful nanoparticles are tightly packed together to purify and perfect dull shades, creating bright and vivid scenes from any angle. 

 

Upscale to 8K definition  

 

If you thought that was impressive, there’s so much more! NanoCell TVs also use the power of 8K resolution for next-level immersion. With a 97.8% contrast modulation (CM) and 33 million pixels (99 million sub-pixels), LG NanoCell exceeds international standards for 8K, making even the tiniest details crystal clear and providing the coveted ‘real 8K’ experience.  

 

Sit back and relax  

 

There’s no work involved with the α9 Gen3 AI Processor 8K. Thanks to deep learning algorithms, LG NanoCell’s intelligent processor analyses the content you’re watching and optimises it to better suit your surroundings. The processor removes noise, and optimises contrast and saturation for crisp, higher quality visuals. Whether you’re watching a horror in the dark for that extra chill factor or your favourite sports team on a sunny Saturday, you can expect the best viewing and listening experience with AI-enhanced picture and sound.  

 

Ready, set, dominate!  

 

Gaming just got a whole lot more competitive on an ultra-large screen. LG NanoCell doubles up as the perfect setup for hardcore gamers looking for next-gen virtual worlds to demolish. NanoCell’s Pure Colours combined with the latest gaming features (including Variable Refresh Rate and Auto Low Latency Mode, all enabled by support for the latest HDMI 2.1 specifications) mean higher resolution, smoother and more lifelike gaming. That means no more annoying image stuttering, tearing or flickering! 

 

Bring Hollywood to you  

 

LG’s NanoCell TVs also offer cinema-optimised features, allowing you to immerse yourself in any movie, exactly the way the film director intended. Dolby Vision IQ adjusts screen brightness, colour and contrast according to your genre of choice and lighting conditions, resulting in breath-taking picture quality for your enjoyment. Dolby Atmos delivers surround-sound audio, positioning you right in the middle of all the action and sound effects.  

 

Blow the competition away  

 

And for the sports fans, LG NanoCell transports you from your living room to the stadium for exhilarating matches. With a larger-than-life screen spanning  86” or more, you can witness all the detailed movements of the players as if they were right there in front of your couch. Nano Accuracy ensures accurate colours from every viewing angle (so even grandpa in the back will see) and Motion Pro reduces blurring and flickering during those nail-biting moments. To really recreate the atmosphere of a live game, just connect two compatible Bluetooth speakers and immerse yourself in richer 4.0 channel surround sound. 

 

Plus, with LG’s genius Sports Alert feature, you can keep up with the action - even if you’re watching something else. On-screen pop-ups will let you know about key moments before, during and after games. That way, everyone stays happy: you’ll know which team has just scored, and the family can have a turn to watch what they want to.

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