Telkom VS Gaming set to move the eSports industry forward with high-profile partnerships

Telkom VS Gaming, South Africa’s largest independent gaming brand and the leading platform for online gaming in Africa, is proud to announce that it will be partnering with , Energade Boost for its VS Gaming leagues as well as New Balance, JBL and Logitech G for both its VS Gaming leagues as well as Season 2 of VS Gaming Weekly, which is South Africa’s first free-to-air gaming show.

 

VS Gaming welcomes Energade Boost as the official VS Gaming Energy Drink Partner. VS Gaming Weekly presenters, and guests in attendance, as well as players at all major VS Gaming events will get a chance to enjoy the Energade Boost - South Africa’s first energy drink containing Lutein to support eye well-being, with immune and energy-supporting nutrients.

 

“We have seen a rapid growth of esports and the benefits of Energade Boost allow us to effortlessly integrate ourselves into the market. Our product range is not only convenient, it provides players with a mental and physical boost by reducing fatigue and increasing their focus,” says Vilashni Vandayar, Marketing Director – Beverages.

 

As one of the largest sporting manufacturers in the world, New Balance will become the VS Gaming Apparel partner as it offers the perfect blend of function and fashion. Its integration into VS Gaming Weekly goes beyond dressing the presenters, they will also provide viewers of the show the opportunity to win fantastic prizes through giveaways.

 

“Identity expression plays a pivotal role when reaching Gen Z and we see this through fashion and has filtered through into esports so there is a natural synergy in this sponsorship when we look to the future of the brand. With a legacy in more traditional sports, we want to grow our lifestyle portfolio and reach a younger audience and esports allows us to do exactly that”, says Craig Bowen, Country Manager for New Balance in South Africa.

 

JBL South Africa is redefining a stellar audience experience and it joins the world of esports as the Official Audio partner for Telkom VS gaming to truly elevate the gaming experience through state-of-the-art headsets. “The gaming experience is forever changing and we want to ensure that we are offering the best solutions for the industry with an unparalleled immersion to hear every detail of your gaming experience,” says Tony Scott, Director of JBL South Africa

 

Logitech G has proudly sponsored numerous esports professionals to advance gaming through collaboration. The brand has launched products that have been designed with and for the world’s leading esports professionals making it the ultimate Official Gaming Simulator Partner.

 

“Logitech G has been engineered to win. Our gear features exclusive technologies and is ready for peak pro-grade performance. We have seen esports reach new heights in South Africa and we want to be part of pushing the boundaries for player performances with the powerful combination of talent, dedication, and courage—and the right gear,” says Theresa Relihan, Head of Marketing of Sub Saharan Africa at Logitech. 

 

“Telkom VS Gaming aspires to create an environment that brings gaming to life in a way that you have never experienced before and through these partnerships, Telkom VS Gaming is able to continue its commitment to driving the local esports industry forward and bring it to the forefront of sports in South Africa,” says Johann von Backström, Telkom VS Gaming spokesperson.

 

As one of the fastest-growing digital networks in Africa, Telkom VS Gaming is a regular tournament organiser for esports in the country and through its partnerships and VS Gaming Weekly, is making esports more accessible. VS Gaming Weekly give viewers an all access pass to players, teams  as well as the latest in gaming news and trends.