Samsung Electronics Continues Its Reign as Global TV Market Leader for 18 Consecutive Years

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Samsung Electronics has once again demonstrated its leadership in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.

 

Market research firm Omdia reported that Samsung has achieved a 30.08% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.

 

Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above R46 000. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over R46 000, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.

 

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector capturing a market share of 22.7%. With the expanded OLED line-up in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.

 

“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”

 

At the Consumer Electronics Show (CES) 2024, Samsung Electronics unveiled the ground-breaking NQ8 AI Gen3 processor. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation. 

 

2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.

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